Design

Design

Black and white illustration of a pirate standing on a pile of treasure with a parrot on his shoulder and a chest.

At Animatronics Ltd, we collaborate closely with you to design a truly spell-binding concept, which not only forms the core idea for your attraction but also drives the transformation of that idea from the initial paper stages into a stunning reality. All of our intricate designs are meticulously crafted in-house, and our impressive range of concept designs includes detailed 3D drawings, sophisticated CAD work, and captivating 3D Models.

Our ultimate goal is to create a genuinely mesmerising attraction that resonates with your target audience and provides them with a memorable experience to enjoy.

The founder of Animatronics Ltd, Matthew Kitchen-Dunn, serves as one of our Creative Directors, and our company is proud to be home to a talented team of 3D Designers, Art Directors, Technical Engineers, and Structural Engineers, who all contribute to bringing our innovative visions to life.

  • person using tablet and laptop with digital design on screens

    Research & Development

    R&D is an integral part of the design process. Our team will work with the client to develop a product tailored to there target audience.

  • Cartoon of a man picking apples from a tree, balancing precariously on a ladder. Two dogs are playing nearby, and several crates of apples are on the ground and in a cart.

    Concept Design

    Concept design is where our team creates a detailed plan and structure to your project and what the final product will be.

  • 3D sculpting models of anthropomorphic bear characters

    CAD Design

    Cad design is a great tool that allows our customers to visualise there product in a 3D image or a sketch up birds-eye view of the area they are theming.

  • Gorilla costume with realistic features in a workshop setting

    Technical Design

    The technical design process enables our team to obtain an accurate and detailed example of the dimensions and style, which effectively progresses us toward achieving the final product.

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Research & Development

We invest a great deal into R&D to give our company the competitive edge in the Theme Park & Attraction industry. Our team of designers and animators are always collecting knowledge to create new products or find ways to improve our existing products and services. The purpose of R&D within our company is to pursue scientific and technological innovation to advance the company's broad media and entertainment efforts.

What’s underneath, matters. Long lasting Animatronics proven to stand the test of time. We have Animatronics that are still fully operational, that are over 30 years old!

Colorful snake-themed indoor jungle gym slide with plants
Vintage blue toy robot with red eyes and rust details.

Concept Design

Illustration of a dinosaur seen through a stone window with surrounding jungle foliage.
People in a theme park ride with laser guns shooting at targets in a dark environment.
Illustration of man picking apples from tree

At Animatronics Ltd, we work with you to create a captivating concept for your attraction, transforming initial ideas into reality. Our innovative designs are executed in-house, featuring 3D drawings, CAD designs, and detailed models. Our goal is to develop an engaging attraction for your audience.

Character sheet for blue plush figure with pink hair tufts, three views.
Sculpted 3D models of bear characters in design software

CAD Design 

CAD designing is an exceptionally important part of the overall process. It is where we address every detail and ensure that every measurement is perfect before we proceed to produce the final design. This practice not only enhances the accuracy of the project but also allows the customer to visualize the final product before the manufacturing process has even begun. This early visualization helps in identifying any potential adjustments, leading to an improved outcome.

Technical Design

Man interacting with a large, realistic dinosaur model in an outdoor theme park setting.
Upside-down green house with whimsical decorations, large mushrooms, and a daisy flower on the roof, framed by a blue sky.
Purple dragon hatchling emerging from egg, surrounded by foliage and cracked eggshells.

From 1 to 40 different movements and even beyond, we specialize in creating Animatronics that uniquely captures your audience’s attention, leaving them with unforgettable memories they will cherish for a lifetime. Additionally, we offer comprehensive maintenance plans to ensure your exhibits remain in top condition. Want your beloved Bear Christmas Band to have a fresh new look for the Easter season? No problem at all! We can easily add new songs to the lineup and create delightful new costumes. The band can continue to entertain all year round, effortlessly adapting and changing with the seasons as they arrive, while showcasing their vibrant new looks.